Transforming stratgey through war games / competitive simulaitons
Since 2013, PWG has delivered more than 130 workshops for pharma and biotech companies worldwide. Through this experience, we’ve built one of the most effective war game methodologies in the industry—shaped by what truly works and by lessons learned, so your team can avoid the mistakes others have made.
"I have been to many previous games but this one is by far the best I have attended ... I have a playbook I can plug directly into my launch plan ..."
- European Brand Lead responsible for launching a blockbuster
"The war game helped us develop a strategy to compete in a new market ... we refer to the playbook from the war game almost every day"
- TA Head, Rare Disease Franchise, Top 10 Pharma
TEAM
Arjan Singh
Managing Partner
Arjan Singh brings a unique 360° perspective to strategy and competitive intelligence. He has worked in industry as a practitioner, taught strategy and intelligence in academic settings, and advised leading companies worldwide.
He is the author of Competitive Success (Forbes Books, a top-selling strategy title of 2024), which introduces the Competitive Success Playbook—a proven approach to building winning strategies through war games and competitive simulations.
Arjan is an expert in strategy development and execution, specializing in competitive analysis, war games, scenario planning, and early warning systems that help companies anticipate change and act decisively. His projects have delivered more than $1.7 billion in documented business impact through practical, actionable solutions.